California: The NDTV Group has launched NDTV Imagine, their flagship
Hindi general entertainment channel, which will be available
exclusively on DISH Network, as part of its 16-channel Hindi Mega Pack
for $54.99 per month.
NDTV Imagine offers a wide variety of programming ranging from
light-hearted family soaps to period dramas, celebrity studded music
shows and glamorous entertainment industry events. The flood of calls
from people all around has gone to show an extremely positive response.
Popular programs include: 'Oye Its Friday,' presented by Farhan Akhtar;
'Raju Haazir Ho,' hosted by India's favorite funnyman, Raju Srivastav;
Junoon, and Nachle Ve and 'Jassuben Jayantilaal Joshi Ki,' a
light-hearted drama chronicling the lives of a joint family.
The company has partnered with India's leading production houses
including Red Chillies Idiot Box (Shahrukh Khan), Balaji Telefilms
(Ekta Kapoor), Sagar Arts (Ramanand Sagar), Hats Off Productions,
Rajshri Films, Sphere Origins and DJ's A Creative Unit among others,
bringing viewers the very best in Hindi entertainment and showcasing
some of the country's most loved television actors.
"Television plays an important role in the lives of over 2.6 million
Asian Indians expatriates in this region. On NDTV Imagine, you can
expect to get a differentiated experience," said Sameer Nair, CEO of
NDTV Imagine. "We recognize the need for fresh and insightful
programming, and have created innovative and entertaining shows that
will connect with audiences in this region. We are encouraged with the
response that NDTV Imagine has received in India and other markets, and
are looking forward to cementing our position in the U.S. in coming
months with DISH Network," he added.
Chris Kuelling, Vice President of International Programming for DISH
Network Corporation, said, "Adding NDTV Imagine to our lineup allows us
to offer our customers even more popular options with our extensive
South Asian programming platform, providing the best quality channels
at the best value nationwide."
"The initial reaction to the channel has been very promising. We are
constantly receiving calls from consumers asking questions of the
programing line-up, availability and cost," said Dheeraj Kapuria, CEO
World Media Connect. NDTV Imagine has joined hands with World Media
Connect (WMC) for its business Operations in Europe and American
continents. WMC will be responsible for NDTV Imagines Marketing,
Distribution and Advertising Sales related operations.