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Home »  News »  Business News »  NDTV Group launches Hindi general entertainment channel in US
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NDTV Group launches Hindi general entertainment channel in US

California: The NDTV Group has launched NDTV Imagine, their flagship Hindi general entertainment channel, which will be available exclusively on DISH Network, as part of its 16-channel Hindi Mega Pack for $54.99 per month.

NDTV Imagine offers a wide variety of programming ranging from light-hearted family soaps to period dramas, celebrity studded music shows and glamorous entertainment industry events. The flood of calls from people all around has gone to show an extremely positive response. Popular programs include: 'Oye Its Friday,' presented by Farhan Akhtar; 'Raju Haazir Ho,' hosted by India's favorite funnyman, Raju Srivastav; Junoon, and Nachle Ve and 'Jassuben Jayantilaal Joshi Ki,' a light-hearted drama chronicling the lives of a joint family.
The company has partnered with India's leading production houses including Red Chillies Idiot Box (Shahrukh Khan), Balaji Telefilms (Ekta Kapoor), Sagar Arts (Ramanand Sagar), Hats Off Productions, Rajshri Films, Sphere Origins and DJ's A Creative Unit among others, bringing viewers the very best in Hindi entertainment and showcasing some of the country's most loved television actors.

"Television plays an important role in the lives of over 2.6 million Asian Indians expatriates in this region. On NDTV Imagine, you can expect to get a differentiated experience," said Sameer Nair, CEO of NDTV Imagine. "We recognize the need for fresh and insightful programming, and have created innovative and entertaining shows that will connect with audiences in this region. We are encouraged with the response that NDTV Imagine has received in India and other markets, and are looking forward to cementing our position in the U.S. in coming months with DISH Network," he added.

Chris Kuelling, Vice President of International Programming for DISH Network Corporation, said, "Adding NDTV Imagine to our lineup allows us to offer our customers even more popular options with our extensive South Asian programming platform, providing the best quality channels at the best value nationwide."

"The initial reaction to the channel has been very promising. We are constantly receiving calls from consumers asking questions of the programing line-up, availability and cost," said Dheeraj Kapuria, CEO World Media Connect. NDTV Imagine has joined hands with World Media Connect (WMC) for its business Operations in Europe and American continents. WMC will be responsible for NDTV Imagine’s Marketing, Distribution and Advertising Sales related operations.

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